Saturday, October 10, 2009

Flash to Play on Smartphones

At Adobe's developer conference earlier this week it was announced that Flash will become a reality on Smartphones - the Palm, Blackberry, Android but still no iPhone love. What this means is that websites built in Flash will be able to be viewed on these phones but with the iPhone becoming such a mainstay the industry hasn't thrown a party about it yet. In the meantime still best to use Flash in combination with XHTML & CSS, languages which are supported by a wider range of browsers and are more accessible on mobile devices.

Friday, October 9, 2009

2010 Ad Buying Trend: Email and Social Networks Top List

As businesses start to ramp up for 2010 and get marketing plans it place its helpful to know where your competition will be spending their ad dollars. In a survey by the Center for Media Research 56.3% are now planning on including social media in their marketing plan with email still the top choice at 56.8% and magazines at 42%. Notice only 1/2% difference there between social media and ads; a huge change in the marketplace from even 6 months ago. Main reason social media is topping the charts is that ads can be very targeted and ROI is much better than in other areas of advertising. So start to think about out how those Facebook ads on the right side of the page can help you continue to grow a solid customer base.