Friday, October 9, 2009
2010 Ad Buying Trend: Email and Social Networks Top List
As businesses start to ramp up for 2010 and get marketing plans it place its helpful to know where your competition will be spending their ad dollars. In a survey by the Center for Media Research 56.3% are now planning on including social media in their marketing plan with email still the top choice at 56.8% and magazines at 42%. Notice only 1/2% difference there between social media and ads; a huge change in the marketplace from even 6 months ago. Main reason social media is topping the charts is that ads can be very targeted and ROI is much better than in other areas of advertising. So start to think about out how those Facebook ads on the right side of the page can help you continue to grow a solid customer base.